Marketing

Twitter, Podcasts and Relationships

twitter-podcasts-relationships

I was fortunate enough to be interviewed by Suzi Dafnis and Cat Matson for the Australian Business Women’s Network Social Media Podcast. I chatted with them about how social media for me was about developing relationships with people, engaging with them. I also touched on how I repurpose my content to share online and the systems I use to do ... Read More »

Victoria’s Secret, not so secret anymore!

victorias-secret-secret-anymore

Another delight from my trip to New York was the opportunity to visit Victoria's Secret. Yes, the lingerie shop. Before this visit my impressions of Victoria's Secret were that only glamorous models wore the brand. I was curious about what the store would look like and how accessible it really was to the average woman, ie, me. Read More »

It was so beautiful they had to go in…

beautiful

Picture this scene - best friends walking along Fifth Avenue, immersed in their New York experience. The pair wore big smiles as they headed to Tiffany & Co, every girl’s dream. Suddenly they both slowed, entranced by what they saw in front of them. “No, we can't go in there," one exclaimed. "I think we should," the other said enthusiastically. "Yes you're right, let’s go," the first agreed, Read More »

Are you leaving money on the table?

leaving-money-table

First published on the ABN Her Business Blog You meet people at an event, you swap details. You get back to your office and the ‘busy’ work takes over. Most of us don’t have assistants to delegate work to and even if we do, our client work always comes first . Read More »

Are you a passion killer?

passion-killer

First published on the ABN Her Business Blog You should be. Yes, you read correctly. Passion has a lot to answer for in business. Everyone says you need to love what you do, be passionate about it and success will happen. Yes, it can, but, it can also kill a great business with too much kindness. Don’t get me wrong, I love passion; I’m very passionate about what I do. Read More »

Can you care too much about clients?

care-clients

First published on the ABN Her Business Blog What advice would you give a friend who is so wrapped in someone they haven’t noticed the other person doesn’t feel the same? You’d tell them to take a step back, put themselves first and let the other one come to their senses, right? Well the same goes for business. I know I care more than the average service provider about my clients – and most of my clients work with me for that reason. But there’s the odd occasion where I care too much for them, if you know what I mean? Read More »

Getting Naked

naked-2

First published on the ABN Her Business Blog Business professionals who provide a service, like accountants, fall into two camps – those who care about you as a client and those who care about the money. That’s not to say you can’t care about both – of course a good business person must care about money – but it shouldn’t be the driving factor for why they work with you. Read More »

Your Email Inbox Contains a Wealth of Knowledge

email-inbox-wealth-knowledge-2

First published on the ABN Her Business Blog If you dig deep into your multitude of email Inbox folders you will find a wealth of information that shouldn’t be hidden but should be shared with your team or clients. As a solo-preneur it’s quite easy to rely on your Inbox as the holy grail of much needed information. But as your business grows you often need to be able to share information with others in a more manageable way. Read More »

Are You Giving Away Too Much Free Content?

giving-free-content

First published on the ABN Her Business Blog A dilemma facing any service professional/consultant is,should I be giving away free content, and if I am, is it too much? Two presentations I attended at SXSW in Austin, Texas this year basically gave the same answer to this question: Yes, give away as much as you possibly can because it leads to the consulting. It’s your marketing machine! Read More »

I Think You’re Faking It…

youre-faking

First published on the ABN Her Business Blog I’m really going to get on my soapbox, but you have to hear this. I see far too many people who have lost faith in themselves. They’ve been beaten down by disappointments, failure to reach goals and getting caught up in the drudgery their business has become. Read More »