Numbers Are Life

Have you noticed that the momentum you have when start your week, your year or even your day has a big impact on the results you achieve?

It’s momentum – the impelling force or strength – that gets things happening. The fabulous thing about momentum is that once it starts rolling, its takes a lot to stop it. But the trick is to get that momentum started in the first place.

It is much easier to sell products and/or services to those that are already buying and or have bought from you, rather than trying to get business from new clients. This is where the concepts of up-selling and cross-selling come into play.

You meet people at an event, you swap details. You get back to your office and the ‘busy’ work takes over. Most of us don’t have assistants to delegate work to and even if we do, our client work always comes first (as it should).

But what about filling that marketing pipeline? Isn’t that just as important? Here are some questions that you need to consider:

Are you wasting the opportunity of turning a prospect into a paying customer or client? For example, say in you’re in the service industry. What systems do you have in place to make sure you’re following up on leads that come your way? You can get so busy in the “doing” that this important step is left to chance. It’s like leaving money on the table for someone else to find. Put systems in place to make sure you are following up each lead in some way.